Thursday 8 September 2016 San Francisco



SUSTAIN 2016 →

There is a time to disrupt and there is a time to sustain. 

The iPhone is now entering a stage of sustainment. This is nothing to be ashamed of. Indeed, 80% of growth of innovations happens through sustaining improvements in technology as products expand their reach.

Sustain 2016 is about understanding Apple's levers of control to sustain the iPhone as it moves into direct competition with Android. We will also examine positions of top five technology brands: Apple, Amazon, Facebook, Google, and Microsoft. 

Join us in our conversation with Horace Dediu,  Carolina Milanesi, and Ben Bajarin as they present their insights in this half-day event.


Horace Dediu

Horace is a leading Apple analyst at Asymco. He is also a Senior Fellow at Clayton Christensen Institute for Disruptive Innovation where he studies how innovations help grow industries.

Carolina Milanesi

Carolina has been covering the consumer tech market for 16 years first at Gartner, then at Kantar and now at Creative Strategies. She analyses today to help predict and shape tomorrow.

Ben Bajarin

Ben's focus is on the analysis and research on the consumer technology products, including: mobile computing, personal electronics, personal computing, digital home, and entertainment media.

Also joining the conversation...

Tim Bradshaw, Financial Times

Tim Bradshaw, Financial Times

Philip Elmer-DeWitt, Apple 3.0

Philip Elmer-DeWitt, Apple 3.0

Charles Arthur, Apple Analyst

Charles Arthur, Apple Analyst

Jan Dawson, Jackdaw Research

Jan Dawson, Jackdaw Research


Venue: Merchant Exchange Building, Downtown san francisco


Thursday Sept 810am-3pm
Morning: Content Presentations
Afternoon: Fireside Chat

Merchant Exchange Building
465 California Street
3rd Floor, Suite 310

Register and save $200.

Venue sponsored by Breather.

A Pixxa Production. All data presentations are created in presented using Pixxa Perspective